New partnership: aye4fin and E-Commerce Institut Köln bundle expertise through cooperation

Press Release

For years, aye4fin and the E-Commerce Institut Köln (ECI) have been supporting companies within the e-commerce industry with business model analyzes, concept development, and strategy development. Now, the consulting company and the research institute want to offer their customers and partners an even better offer through a strategic partnership and joint expertise. aye4fin customers can use the research capacities of the ECI, while the participants of the ECI benefit from the many years of expertise and practical customer examples.

“The E-Commerce Institut Köln is a great partner because our expertise complements each other perfectly. Thanks to the cooperation, our customers will be able to benefit from an expanded range and extensive expert knowledge from both aye4fin and the ECI in the future,” says Thomas Tittelbach, Managing Partner of aye4fin GmbH.

Richard Geibel, director of the institute and professor for entrepreneurship at the Fresenius University of Applied Sciences, is also convinced of the success of the strategic partnership: “We are very enthusiastic to work with aye4fin. The partnership reflects our goal to develop future-oriented business models and strategies for e-commerce companies and to enable our students to have the most practical training possible.”

As part of the partnership, the first joint projects are expected to start in the new year.

About the E-Commerce Institut Köln

As a research institute, the E-Commerce Institut Köln develops business concepts and solutions for various e-commerce companies on the basis of scientific research. With a focus on empirical and application-oriented studies, the ECI has made it its mission to support companies in the development and implementation of pioneering and sustainable projects.

Consisting of professors, experts, and students from Fresenius University of Applied Sciences in the field of online marketing and e-commerce, the ECI continues to act as a think tank for the analysis of the dynamically acting Internet and e-commerce, as well as for the development of innovative business models including the development of competitive strategies and the conception of success factors such as website conversion.

About aye4fin GmbH

aye4fin is a consulting company that has specialized in the areas of payment and e-commerce in order to optimize the business of its customers. The company consists of passionate technical and technology experts who help from conception to implementation of digital payment solutions. aye4fin supports its customers, which include international trading and industrial companies as well as payment service providers, with digitization, regulation, and process optimization.

Founded in 2016 and based in Cologne, the company currently has more than 10 project managers and consultants on its team. As payment experts, aye4fin has also been part of the  Consileon Group since 2019. With more than 450 employees, the Consileon Group offers management and IT consulting, including technical implementation, for public institutions, regional companies, and global companies.